15 Tips for Instagram and TikTok Influencers and Content Creators

June 15, 2023
10 min read
Key results: 1.1 million impressions
15 Tips for Instagram and TikTok Influencers and Content Creators

Table of contents

Elevate your content creation game on Instagram and TikTok with these actionable tips and tricks. From perfecting lighting and posing to nailing the right background and editing techniques, we've got you covered.

Let's dive into 25 tips that will help you create stunning visuals for your social media platforms, with a focus on both Instagram and TikTok influencers and content creators.


Embrace natural light

When shooting outdoors, try to use natural light as much as possible. It's more flattering and creates a genuine look in your photos.

Ditch the flash

Avoid using flash, which can produce harsh shadows and unflattering reflections. Instead, use natural light or other light sources.

Chase the golden hour

Schedule shoots around sunrise or sunset, when the light is soft and warm, adding a beautiful glow to your images.

Harness indoor light

If shooting indoors, position yourself near a window to utilize natural light.

Reflect and bounce

Use a reflector (or a white sheet of paper) to bounce light onto your subject, creating even lighting.

Posing & Background

Experiment with poses

Try out different poses and angles to discover what works best for your content. Don't be afraid to get creative!

Coordinate outfits and backgrounds

Choose outfits and props that complement your background, ensuring your content remains cohesive.

Utilize leading lines

Incorporate leading lines, such as roads or fences, in your composition to guide the viewer's eye to your subject.

Apply the rule of thirds

Frame your shots using the rule of thirds, positioning your subject at one of the intersections for a balanced composition.

Incorporate movement

Add movement to your photos (e.g., twirling or walking) for dynamic and engaging content.


Master editing apps

Learn how to use apps like Lightroom or VSCO to enhance your photos by adjusting exposure, contrast, and color balance.

Be selective with filters

Avoid overusing filters or presets, as they can make your photos appear unnatural and over-edited.

Experiment with cropping

Crop your photos to create intriguing compositions that draw the viewer's attention.

Clean up your images

Use the healing tool in editing apps to remove unwanted objects or blemishes from your photos.

Resize for the platform

Ensure your photos are appropriately sized for Instagram or TikTok to prevent distortion or loss of quality.

Remember, practice makes perfect, so keep experimenting and refining your techniques to develop your unique style as an influencer or content creator.

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