Free Tool
Calculate Engagement Rate in Seconds
Enter likes, comments, and follower count to get a clean engagement rate percentage you can compare across creators.
Engagement rate0.00%
Total engagements: 0
Engagement rate formula
The engagement rate compares total interactions to follower size:
Engagement Rate =
(Likes + Comments) ÷ Followers × 100
(Likes + Comments) ÷ Followers × 100
This keeps the comparison fair, so you can evaluate creators of different sizes on the same scale.
Example calculation
Imagine a post with:
- 1,200 likes
- 80 comments
- 25,000 followers
(1,200 + 80) ÷ 25,000 × 100
= 5.12% engagement rate
= 5.12% engagement rate
Compare creators faster with Avalan
Manual calculations are fine for quick checks, but influencer selection needs more than a single metric. Avalan automatically pulls engagement data, calculates rates, and helps you find the best creators in minutes.
No credit card requiredMore free tools
Explore our other free influencer marketing tools.
Frequently asked questions
Ready to streamline your influencer marketing?
Join hundreds of brands and agencies already using Avalan. Our team is just a message away.
Get Started for Free